Fullerton College Writing Center: The Funnel Down Introduction.
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Funnel: A funnel introduction begins broad and then narrows into the thesis statement. For example, if your thesis statement were “For the active traveler, cross-country skiing is a perfect way to spend a day in Steamboat Springs,” you could begin your introduction with a statement on cross-country skiing, followed by its growing popularity in the western United States, its health benefits.
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The funnel technique to writing the introduction begins with generalities and gradually narrows your focus until you present your thesis. A good introduction engages people’s emotions or logic, questions or explains the subject, or provides a striking image or quotation.
Introduction to Sales Funnel Reports. 0. The sales funnel. The opportunity funnel. By either name, the funnel is a classic metaphor used by sales leaders. It is powerful because it provides a physical image for understanding and visualizing abstract data. It tracks the sales process, step by step. It is insight into the strengths and weaknesses of your team and how they are changing over time.
Now that you’ve built a body of understanding about marketing funnel and email marketing sales funnel, let’s have a look at how that’s put into action. I will take an example of an onboarding email campaign destined to onboard the new users and convert them into paying customers.